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商品編號: 9-708-479 出版日期: 2008/02/18 作者姓名: Siegel, Jordan;Chu, Yi Kwan 商品類別: Other 商品規格: 33p 再版日期: 2010/04/22 地域: 產業: 個案年度: 2007 -
商品敘述:
This case on the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also of cultural arbitrage. Music companies in the case must examine why certain markets are clearly more profitable than others. They must also decide whether to expand internationally with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets.
涵蓋領域:
Five forces;International marketing;Industry analysis;International business;Strategic alliances;International management;Strategy
相關資料:
Case Teaching Note, (5-710-481), 10p, by Jordan Siegel
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